Context and Mission
As a newly opened grocery store, La Dula needed to establish itself in the market and was looking to stand out through effective public relations. They contacted Malipa Hospitality Solutions for professional support in this area. The main objective was to launch public relations campaigns to increase the store's visibility and attract loyal customers.
Our solution
Malipa Hospitality Solutions supported La Dula in a number of ways, enabling the grocery store to establish itself in the market and attract a loyal clientele, strengthening their position in the Iberian products sector.
PR Strategy Definition
Development of a public relations strategy to position La Dula in the market.
Communication Management
Creation and management of content to promote La Dula's products and values.
Media and Influencer Engagement
Collaboration with local media and influencers to increase visibility and engagement.