Context and Mission
Julie Ordon, founder of Bretzel & Gretel, needed to structure her project and benefit from professional expertise to launch her new luxury food brand. Faced with this challenge, she was looking for operational and strategic support to develop a solid plan and ensure a successful launch. Julie needed to structure her ideas, develop a compelling strategy and ensure smooth execution to position Bretzel & Gretel in the marketplace.
Our solution
Malipa Hospitality Solutions accompanied Julie through several key stages, ensuring the efficient structuring of her project. Thanks to this support, Bretzel & Gretel successfully opened its boutique, seducing gourmands with its chocolate-covered pretzels.
Brainstorming and business plan development
Brainstorming sessions to structure ideas, define a clear project vision and create a mini-business plan for Swiss chocolate-covered pretzels.
Strategic and operational support
Support for the development of the pop-up and assistance with the official launch of Bretzel & Gretel.
Transfer of tools and knowledge
Handover mission to ensure continuity of the project by transferring the necessary tools and knowledge.