CARRACK
Carrack Chocolat was born of Emile's passion for chocolate. Located in the heart of Geneva, he celebrates the deep, authentic flavors of cocoa with handcrafted bars. Emile sees in each piece of chocolate a history and tradition to be rediscovered, fusing exploration and craftsmanship to offer a unique experience.
Context and Mission
Emile, founder of Carrack Chocolat, wanted to launch his product with an effective launch plan and communication. He was looking for support and expertise to structure his ideas and maximize the impact of his launch. The main challenge was to create a convincing launch plan and develop a powerful communications strategy to reveal the full potential of Carrack Chocolat. Emile needed expert advice and support to ensure that every stage of the launch was well planned and executed.
Our solution
Malipa Hospitality Solutions accompanied Emile through several key stages: brainstorming and taking stock of the situation, proposing a launch and communication plan, support and expertise. Thanks to this support, Emile was able to successfully launch Carrack Chocolat, highlighting the authentic, deep flavors of cocoa, and appealing to chocolate lovers in Geneva.
Brainstorming and situational analysis
Brainstorming sessions to structure ideas and establish a clear launch plan.
Proposal of a launch and communication plan
Development of strategies to introduce Carrack Chocolat to the market and captivate the audience.
Support and expertise
Ongoing advice and support to ensure smooth and efficient execution of plans.