Context and Mission
Faced with the challenges of launching Medusa, it was essential to establish a strong brand, fully understand the market and meticulously plan every operational aspect. Malipa Hospitality Solutions was called upon for a range of essential tasks: design and implementation of branding, detailed market research, organization of launch events, strategic partnerships for special events, development of a communications plan, management of social networks, site monitoring, and overall support with a solid business plan.
Our solution
To successfully launch Medusa, we implemented several strategic approaches:
Branding and Market Research
Develop a distinctive brand identity and conduct in-depth market research to effectively position Medusa in the Mediterranean restaurant sector.
Launch Events and Partnerships
Organize attractive launch events such as pop-ups and collaborations (Medusa x Square, Medusa x Refettorio) to create engagement and attract public attention.
Communication Plan and Operational Management
Develop a comprehensive communication strategy, actively manage social networks, and closely monitor the construction site to ensure the restaurant's successful opening.