NORTH ISLAND HOTEL
North Island Hôtel is a luxury resort belonging to the Luxury Collection, located on a private island in the Seychelles archipelago. It is one of the most exclusive islands, offering an unparalleled experience where unspoilt nature redefines paradise. With ultimate preservation and discretion, it's a true escape to a haven of peace and elegance.
Context and Mission
North Island Hotel was looking for professional management for its Instagram and Facebook accounts to maintain its luxury image and attract prestigious clientele. Malipa Hospitality Solutions was approached to provide engaging posts and an effective marketing strategy. The objectives were to create awareness and interest around North Island on social networks, highlight the hotel's unique features and actively engage with the community. The assignment also included recovering the Instagram account after a hack and developing a relaunch and communications strategy.
Our solution
Malipa Hospitality Solutions supported North Island Hotel with professional and comprehensive management of their social networks. The strategic approaches implemented include:
Content Creation and Community Management
Development of content creation guidelines and active management of the online community.
Marketing Strategy and Advertising
Conducting market research, developing effective marketing strategies and managing boosted advertising campaigns.
Reporting and Analysis
Ensure performance reporting and analysis to optimize strategies on an ongoing basis.